Oscar Cartagena is a serial entrepreneur, business developer, and immersive technology consultant with nearly three decades at the intersection of creativity, technology, and human behavior. His early career in advertising and multimedia earned him international recognition, including three Promax BDA awards.
He is the founder and president of ACHEX A.G. (Asociación Chilena de Experiencias Inmersivas), Chile’s first organization for immersive technology policy and industry development. His advisory work spans the XR Safety Initiative (LATAM Region Liaison), the Women of the Future Board of Trustees, AIXR, AWE XR, and CRTIC Strategic Advisory. He has founded and led ventures in advertising, events, education, art and corporate training like Augmented Experiences, Multiversica, NVIVO and Posterity.
As a bilingual speaker, he has delivered keynotes on three continents about technology and policy, while studying their effects on our minds and collective society. He always had a way of reading people and looking at things that went well beyond the surface, an instinct that allowed him to look into the belly of the beast and come back with a clear picture of what it really is.
Traditional marketing was built on pleasure: desire, aspiration, the promise of a better life. RAGEKETING is the story of that engine turned upside down, where pleasure was replaced by outrage and the industry learned that anger converts better than joy. This is the dark side of marketing.
